Focus Groups


Applicable stages: test, and deployment.
Personnel needed for the evaluation:
Usability experts: 1
Software developers: 0
Users: 6
Usability issues covered:
Can be conducted remotely: No Can obtain quantitative data: No


This is a data collecting technique where about 6 to 9 users are brought together to discuss issues relating to the system. A human factors engineer plays the role of a moderator, who needs to prepare the list of issues to be discussed beforehand and seek to gather the needed information from the discussion. This can capture spontaneous user reactions and ideas that evolve in the dynamic group process.
The general procedures for conducting a focus groups study is: The following is a list of things to be considered when conducting a focus groups study:

  1. J. Nielsen "Usability Engineering" pp.214-216, Academic Press, 1993.